1800 Cristalino
Held Higher for Moments Worth Reaching.
The spirits category, especially añejo tequilas is one saturated with the trappings of old luxury - from bottle service in dark clubs to tuxedoes and cigars. In launching 1800 Cristalino Añejo Tequila in America, we took things an alternate route at every level.
We worked with Jenn Nkiru, a director notorious for her work with Beyoncè and the Ivy Park collection, to bring to life a story that portrays a heroine taking matters of the evening into her own hands and reaching for the top shelf.
The spirits category, especially añejo tequilas is one saturated with the trappings of old luxury - from bottle service in dark clubs to tuxedoes and cigars. In launching 1800 Cristalino Añejo Tequila in America, we took things an alternate route at every level.
We worked with Jenn Nkiru, a director notorious for her work with Beyoncè and the Ivy Park collection, to bring to life a story that portrays a heroine taking matters of the evening into her own hands and reaching for the top shelf.
Film:
Credits:
Agency: Translation LLC
Client: 1800 Tequila, Proximo Spirits
Director: Jenn Nkiru
Chief Creative Officer: Jason Campbell
Creative Directors: Paz Molina & Cris Mendez
Copywriter: Marisa Valente
Art Director: Alyssa Lee
Music Credits: Telepatía by Kalis Uchis
Launch Date: Spring 2021
Client: 1800 Tequila, Proximo Spirits
Director: Jenn Nkiru
Chief Creative Officer: Jason Campbell
Creative Directors: Paz Molina & Cris Mendez
Copywriter: Marisa Valente
Art Director: Alyssa Lee
Music Credits: Telepatía by Kalis Uchis
Launch Date: Spring 2021