SIMI Wines
GOODNESS FROM GRIT

Isabelle Simi has the most fascinating life story that quickly resonated with every member of our team. She was a tough-as-nails Italian woman who was always 5, or 500, steps ahead of her time. Most importantly, she was devoted to keeping her family’s heritage and legacy alive through their Sonoma County, CA winery.
Her spirit really is the best metaphor for the land, wine, and the course of this entire project. Grit was most certainly needed after a 19 hour flight to Buenos Aires and back due to the initial COVID-19 outbreak. But here’s to the goodness that came from patiently waiting until we could film and share her story. Cheers to Isabelle...
FILM:
CREDITS:
Agency: Venables Bell & Partners
Chief Creative Officer: Will McGinness
Creative Director: Gus Johnston
Associate Creative Director: Ryan Hoercher
Art Director: Megan VanDagens
Junior Copywriter: Marisa Valente
Junior Art Director: Alyssa Lee
Senior Art Director: Aisha Hakim
Senior Designer: Dani Saputo
Director: Nick Ball
Launch Date: Spring 2020
Mentioned in AdWeek
Chief Creative Officer: Will McGinness
Creative Director: Gus Johnston
Associate Creative Director: Ryan Hoercher
Art Director: Megan VanDagens
Junior Copywriter: Marisa Valente
Junior Art Director: Alyssa Lee
Senior Art Director: Aisha Hakim
Senior Designer: Dani Saputo
Director: Nick Ball
Launch Date: Spring 2020
Mentioned in AdWeek